Breaking News! Well... maybe not so breaking because I'm a bit tardy in posting this, but Boston's Restaurant is now offering gluten free pizza.
Frankly, this means nothing to me -- I'd never heard of Boston's before I saw this press release. Maybe it's not an East Coast thing?
The full press release is below for your enjoyment!
90 Aquarium Way
Long Beach, CA 90802 (Map)
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Dallas, Texas – May 4, 2009 – Beginning May 4th, 2009 Boston’s Restaurant & Sports Bar in partnership with Rich Products Corporation will be rolling out gluten-free pizza to their menu nationwide.
Boston’s is one of the first casual dining concepts to implement gluten-free crust nationally. The new menu along with the gluten-free crust was tested at Boston’s corporately owned restaurant in Irving, Texas. Boston’s has received positive feedback from guests who suffer from celiac disease and gluten intolerance. According to the journal, Practical Gastroenterology, 49% of respondents in a survey stated that gluten-free choices on restaurant menus would improve their quality of life (1).
“Food allergies pose a serious challenge for many Americans,” says Boston’s Vice President of Food Services, Bill Hancox. “It is not easy to make gluten-free pizza dough and gluten-free products are sometimes hard to find when dining out. Since pizza is one our signature items we wanted to offer a gluten-free product that all of our guests could enjoy while dining at Boston’s.”
The recently updated menu offers many new items for the health conscience. In addition to the gluten-free items, Boston’s has included a “Healthy Hits” section that features items with health conscience attributes such as the Asian Glazed Salmon or Whole Wheat Florentine Pizza. “We know that more and more people are looking for healthier menu offerings while dining out in hopes of maintaining a more balanced diet,” says Boston’s Vice President of Marketing, Jack Civa, “with our Healthy Hits menu, guests can enjoy all the flavor of Boston’s without the guilt they sometimes feel when dining out.”
For additional information regarding Boston’s gluten-free pizza crust please contact Gje Lee, National Brand Manager, Boston’s The Gourmet Pizza®.